Avocado Security Unveils Security + Business Intelligence Platform to
Discover, Detect, Analyze CCTV Surveillance Images
Avocado Express 2.0 Converts CCTV Images from GE, Honeywell, Bosch, Siemens to Graphs and
Charts, Revealing Vital Information and Data Behind Security Camera Images
WASHINGTON, DC (April 1, 2008), Avocado Security, the world’s pioneer On-Demand Security
and BI Optimization Platform, today announced the availability of its Version 2.0 Security & Business
Intelligence (BI) Optimization Platform, making them the world’s first developers of a combined Security
and BI solution. Avocado Security’s new technology delivers BI with security images by taking the video
images from surveillance cameras and translating them into intelligent, usable, business data and
statistics. Avocado Security’s product suite will be showcased during the annual ISC West trade show at
booth number 74120 from April 2nd through 4th.
“Our technology automates the way we look at millions of security images,” said Kevin Shahbazi, CEO
of Avocado Security. “We translate security camera footage into meaningful information, including
graphs, charts, and BI. So now instead of security personnel just seeing “dumb data” from numerous
images across video monitors, they can actually have a solution that gives them “intelligent data” so that
actionable, real-time security decisions can be made.”
A key advantage of Avocado Security’s technology is that it can convert video images from the
existing security equipment that comes from one vendor, or from multiple equipment vendors (GE,
Honeywell, Bosch, Siemens etc.) and translate those images into usable data. Examples of data that can
be provided include, the number of times an elevator door opened, or a high level of traffic at a particular
entrance or exit, or, if more traffic is at the loading dock of a hotel than at the front entrance lobby. By
looking at security monitors and images alone, such information cannot be extracted.
Frost & Sullivan, a leading analyst firm, notes that by 2010 video surveillance cameras will be a $4.09
billion market. However, even given society’s growing reliance on surveillance technologies, many
organizations are still challenged by some very common frustrations that remain inherent in managing
through video imaging, including cameras being misaligned or pointed in the wrong direction; the
production of fuzzy imaging and blobs in the video footage; the equipment not functioning; or the
disconnection of camera equipment (by an intruder, disgruntled employee or by accident). But now if
equipment is misaligned, disconnected, or malfunctioning, Avocado Security’s technology can instantly
send alerts about the malfunction so that adjustments can be made to the security system almost
immediately.
“When video surveillance security images are not consistently accessible, the entire operation may be
compromised. This may be due to the fact that cameras or DVRs have stopped recording or were
misaligned well before an incident took place,” said Shahbazi. “Avocado Security’s optimization platform
immediately alerts to such serious security short comings so that adjustments can be made without
significant delays.”
Avocado Security’s technologies can also integrate an organization’s security platform across multiple
locations, and can showcase the security details of each location by generating daily, weekly and monthly
status reports, empowering security personnel with the information and knowledge that is needed to better
manage all of their security needs –in multiple locations. This new technology brings about innovative
security and productivity measures for clients who desire to improve their security, operation and IT
infrastructure. For more information about Avocado Security’s Version 2.0 platform, visit
www.avocadosecurity.com.

About Avocado Security
Avocado Security’s patent pending technology is the world’s first security and Business Intelligence (BI) platform.
It is also available as an On-Demand solution. This new technology brings about innovative security and
productivity solutions for clients who require improvements in their security, operation and IT infrastructure. By
combining this advanced set of security and business intelligence metrics, Avocado Security’s clients experience
streamlined security operations, and in turn, dramatically improve their own bottom lines. For further information
and press releases from Avocado Security, please visit http://www.AvocadoSecurity.com or call (866) 608-1116.
Use-Case Example
In the hospitality industry, security images and their information are converted to sales and marketing
data using your existing CCTV system (no new equipment needed). Hence, if your security cameras and
DVRs are made by one vendor, or you have a heterogeneous system including GE, Honeywell, Bosch,
Siemens, and/or unknown brands, we are able to give you powerful, usable and intelligent information
from all these devices.
Using your existing video security, we compile statistics on guest traffic per each entrance and exit,
average number of guests per floor getting off the elevator, traffic bottleneck at certain hours of the day,
and why loading dock has more traffic than front entrance of the hotel. It also gathers statistics on market
share and data from other hotels with comparable size, and helps each hotel to determine its competitive
position in various markets. Such trends can be analyzed year-by-year, month-by-month and day-by-day,
giving the corporation a picture of how each individual hotel is faring in an individual or franchise
network. Avocado’s security and business intelligence data can fuel the base foundation for capacity
planning, and ergonomic design of hotel lobby based on past historical video.
Other product or service names mentioned herein are the trademarks of their respective owners. Certain statements that are not historical facts
including certain statements made over the course of this document may be forward-looking in nature. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors that may cause the actual results, performance and achievements of the Company to be
materially different from any future results, performance or achievements implied by such forward-looking statements.